In line with the current Governing Council's determination to encourage Public Relations practitioners and utilize in-house competences, the Nigerian Institute of Public Relations (NIPR) has signed a Memorandum of Understanding (MoU) with a public affairs and strategic communication firm, the Rainbow Strategy for the marketing and sponsorship aspects of its retreat scheuled to hold in August 2024, in Ilorin, Kwara State.
At the official signing of the MoU today in Abuja, President of NIPR, Dr. Ike Neliaku said the partnership is part of efforts towards empowering practitioners, assuring that NIPR is open and willing to work with any member of the Institute who has viable business initiative.
"When you have strong and empowered members, it will certainly turn around the fortunes of the Institute. We are doing this to motivate and strengthen our members, therefore, we are using this opportunity to call on members of our great Institute with ideas and talents to come and take advantage of what we are offering", he stated.
In his remarks, the Chief Executive Officer of Rainbow Strategy, Mr. Franklyn Ginger-Eke expressed delight with the readiness of NIPR to work with his firm, even as he applauded the leadership and council members for their committed efforts to record significant milestones.
While acknowledging the importance of the retreat, Mr. Ginger-Eke reiterated his organization's commitment to putting in its best to make the best out of the new business relationship.
According to him, a carefully assembled support team has been put in place to ensure that a robust marketing and promotional campaign is carried out through various media platforms to ensure that the aim of the MoU is achieved.
It could be recalled that NIPR has recently signed MoU with the Enetis Communications on NIPR Membership Register, Development Spec Academy on REBIRTH Nigeria Project, Image Merchants Promotion on Spokespersons Award, and this with the Rainbow Strategy, making it the fourth in the series.
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