International streaming giant Netflix has officially withdrawn its operations from Nigeria after eight years of supporting Nollywood content.
The exit, which reportedly occurred in November 2024, has been described as a significant setback for the Nigerian film industry, which has relied heavily on financial backing from streaming platforms like Netflix.
Renowned Nigerian filmmaker Kunle Afolayan confirmed the development during the 2024 Zuma Film Festival, stating that Netflix had stopped commissioning new Nigerian originals.
Afolayan noted he was fortunate to secure a third season for his hit series Anikulapo before the decision was made, but many of his colleagues were not as lucky, with numerous projects being cancelled mid-development.
According to industry insiders, Netflix’s exit was quietly communicated to frequent collaborators, with no public announcement or explanation offered by the platform.
David Karanja, Netflix’s Executive in Charge of Licensing Originals, confirmed the departure in a farewell LinkedIn post, leaving many in the Nollywood community shocked.
While Netflix has not released an official statement, its decision has raised concerns about the future of Nollywood’s growth on the global stage.
However, Afolayan expressed hope that this would serve as a wake-up call for the Nigerian film industry to develop more independent funding models and innovative distribution strategies.
David Karanja wrote: “While the world is beginning to recognize the power of African voices and stories told by Africans, I believe we are on the brink of a watershed moment for African cinema and television, similar to the leaps we’ve seen in music.”
(PoliticsNigeria)
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